Content
AMA membership has allowed me to offer my clients meaningful real-time data helping their businesses to grow online. Access cutting-edge research, webinars and exclusive content to stay informed about the latest marketing trends. Stay ahead in today’s fast-paced marketing field with the American Marketing Association (AMA), the world’s largest marketing association. Join our community to access exclusive resources, training and networking opportunities that will propel your career forward. Of graduates have been promoted after completing one of our digital marketing programs. Obtaining a certification validates your skills and knowledge, which can be beneficial for both personal and professional growth.
Training, Certifications and Conferences
Members also get access to select free training courses and expert-led webinars. Access customizable templates designed to streamline your marketing efforts. Whether you’re just starting out or an experienced marketer, the AMA provides the resources, community, and expertise you need to advance your career. Email marketing boasts one of the highest ROIs, yielding returns of up to $36 for every dollar spent. This strategy allows you to nurture leads and maintain customer relationships through direct communication.
More Vivid=More Effective? How Saturated Colors Impact Consumer Behavior—And Waste
The directions are to pass the code out to everyone in the group so they can individually create or renew their membership. Please click here for an example of the process each group member will complete. Academic members receive unlimited access to 20+ Special Interest Groups (SIGs), where you can build meaningful relationships with fellow researchers who share your specialized interests. Connect with marketers at all levels through our extensive network of chapters, special interest groups and conferences. Help your students build strong skills and bridge the gap between education and application. Many employers value certifications and look favorably on those skills for certain positions or when considering a promotion.
Collegiate membership includes access to one of 320+ chapters, typically located on your campus, where you can engage with fellow students and build your network. Enhance your skills and stay ahead in your career by joining the largest marketing community with exclusive pricing on training, certifications and conferences. Research shows that 88% of consumers trust recommendations from friends and family more than any other form of advertising, making this marketing type incredibly powerful. Event marketing focuses on hosting or sponsoring events to create direct customer interactions and showcase your brand.
Mission statement, goals, and objectives
A technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action. Search engine optimization (SEO) is the process of developing a marketing/technical plan to improve visibility within one or more search engines. In this, the marketer initiates contact with the customer through methods such as TV, radio and digital display advertising. It is often used to influence consumer awareness and preference for a brand. Inbound is when customers initiate contact with the marketer in response plinko to various methods used to gain their attention. Receive discounts on national and local conferences, training sessions, and Professional Certified Marketer® credentials.
But before we break down how to write a marketing strategy, let’s clarify what a marketing strategy actually involves. Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Goals and objectives bring this vision to life, giving your team a set of specific, measurable targets to work toward.
The 2026 CMO Growth Playbook
Focus on aligning every campaign with your brand’s mission, clarifying your positioning, and building customer loyalty. Make strategy the backbone of your marketing—and watch the results compound. Continuous monitoring allows the brand to pivot and make adjustments that increase the program’s effectiveness, keeping customers engaged and driving long-term value. Focusing on these foundational steps can help you develop a strategy that drives growth and creates a lasting connection with your audience.
It helps you understand your industry, target audience, competitors, and emerging trends. A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth. It goes beyond individual campaigns and aligns every effort with your business goals to maximize ROI.